Overview

As a non-profit tech-hub, Groover Labs is uniquely positioned in Wichita. The mission is to connect people and resources to grow the local tech economy in the long-term.

My role is to spotlight those connections and resources, to build excitement around the cause, and encourage meaningful, long-term growth.

Content Pillars

Community- The people in the space and the work they’re doing

Founders- What early-stage builders are learning and working through

What Groover Labs Is- Clear explanations of the space, tools, and opportunities

Execution

Community- We shared member stories, wins, and everyday moments in the space. The goal was to show what it’s like to be here on a normal day.

Founders- Using our blog and newsletter, we regularly shared founder stories. The goal was two-fold. We wanted to offer value to the founder by providing a platform, as well as inspire anyone else on the path.

What Groover Labs Is- Not everyone knows what a coworking space or product prototyping lab really offers. We created content to explain what’s here, who it’s for, and how it helps.

How We Work- I built a content calendar around regular member profiles, events, and adjusted based on response.

Results

• More engagement on posts that showed people and real activity

• A clearer picture of what Groover Labs is and who it’s for

• A steady posting rhythm that made content easier to manage with room for fine-tuning and experimentation

• A stronger connection between what happens in the space and what shows up online